iOS Tech Lead at Sky & Founder of Genoch LTD. I build the technical foundations that allow elite teams to scale and turn complex engineering challenges into shipped, high-impact products.
Professional Journey
Sky
Leading the Sky Protect iOS team. I define the technical roadmap, mentor the engineering team, and ensure architectural integrity across the application.
- Team Leadership: Managing and mentoring a high-performing team of engineers, fostering a culture of technical ownership and growth.
- Technical Standards: Establishing architectural patterns and coding standards to ensure long-term maintainability and system stability.
Genoch LTD
Architecting full-stack e-commerce infrastructure and AI-driven platforms. I own the technical strategy and end-to-end delivery of all Genoch products.
- OneStop Shop: Built a turnkey B2B e-commerce platform designed for modularity and rapid business scaling.
- SmartXiv.com: Engineered an AI-driven research engine that leverages LLMs to automate paper summarization and information retrieval, improving researcher productivity by 47%.
Sky
Architected core playback and privacy infrastructure for the NOW TV app, focusing on system performance and regulatory requirements.
- Search Infrastructure: Led the overhaul of search functionality and asset integration, significantly reducing time-to-playout.
- Compliance Engineering: Spearheaded the tvOS implementation of OneTrust, aligning the platform with global data protection regulations.
Ford Motor Company
Standardized the mobile ecosystem by introducing modern architectural patterns and reusable UI frameworks.
- Architectural Shift: Introduced The Composable Architecture (TCA) to provide a unified, testable state management system for the team.
- UI Frameworks: Developed a shared UI library used across Ford's mobile apps to ensure design consistency and reduce duplicated effort.
Expedia Group
Delivered high-impact product features using modern reactive frameworks and data-driven optimizations.
- Product Engineering: Built a GraphQL and SwiftUI favorites system that resulted in a 21% increase in user engagement.
- Machine Learning: Integrated ML-driven image selection to optimize product displays, generating a £XM yearly profit.
Strategic Projects
VentureLens
An AI-powered fintech app helping entrepreneurs validate business models through automated financial simulations and modeling.
MakePDFAPI
Infrastructure-as-a-service for dynamic PDF generation. Generates over 25,000 documents monthly, saving clients 12,000+ work hours annually.
The Infinite Loop
Why I Changed My Mind About Web3: A Developer’s Journey into Blockchain Innovation
From skepticism to belief—explore how Web3 and blockchain are solving real-world problems, combating fraud, and redefining trust in digital ecosystems.
Read Article
The Beautiful Architecture of Voyager 1 – A Human Story
A deep dive into the architecture of Voyager 1, a spacecraft that has outlived its creators and continues to transmit data across the stars.
Read ArticleTechnical Deep Dives
Writing on system design, engineering leadership, and modern iOS architecture.